The Grespania Group's product offerings for the coming year exude naturalness and dynamism. The new collections are set to revolutionize the most exacting interior design projects
Conceived and designed within the prism of the new needs arising from the months of lockdown and the lack of trade fairs in the ceramic sector, the new Grespania Group collections have a very special look this year. The new ceramic trends are marked by the reinvention of the great classics, the creation of powerful new designs and a novel way of presenting them to the public.
The Grespania Group's new virtual showroom represents a technological leap forward, given a boost by users' need to find out about all the brand's new products from the comfort of their sofa and the safety of their home
The reality of the circumstances we have had to live through and the change the consumer has undergone—becoming more demanding, more concerned about their health and the environment—have led to the launch of the 20/21 collection, emerging from a new trend that banks on the concept of quiet innovation.
Ceramic Trends that will Shape the Coming Year
Symbolism is once again playing a key role in the design sector, with more personal spaces and objects being sought out. The search for a valued, durable, decorative product, brings ceramics to the fore in interior design. A case in point is the new collections such as Corinto and Cuarzo Reno. Here we see marble in all its glory in the large 120x120cm format, which enhances the beauty of its veining.
Inspired by another natural material, Elba, Mítica and Indiana collections provide interior designers and architects with designs where stone reveals its most elegant, restrained and modern side. These options are synonymous with sustainability and good taste.
Another of the year's major launches, in line with the trend of incorporating environmentally-friendly materials into the home, is the Selva collection. This large-format, wood-look porcelain series makes it possible to enjoy the warmth and design of natural wood combined with the outstanding features of ceramic, all without felling a single tree. Design and sustainability come together in one material.
Ceramics Trends: All White
Through bold, expressive reliefs, white wall tiles—whether in a matte or gloss finish—make their way into the world of interior design in combination with other materials such as wood, stone or cement.
The total white trend finds a friend in Grespania's pure white collection, a decorative choice featuring clean lines, now expanded with a new selection of textures
As one of the leading brands in pure white designs, Grespania brings this range up to date with new reliefs in collections such as Corea, Montblanc and Boreal, along with the new Sun Valley series, which takes the purity of white a step further.
The Reinvention of Hydraulic Tiles
One of the stars of the Grespania Group's recent product launches at the last Cevisama, the ICON collection, featuring a small porcelain format, incorporates fresh and dynamic new collections.
From plant motifs to brightly coloured geometric designs, ICON offers a wide range of options, including a reinterpretation of classic hydraulic tiles, as well as more urban and industrial looks.
With 20x20cm porcelain pieces inspired by traditional hydraulic tiles, ICON is ideal for combining with other materials and styles, offering endless decorative possibilities
New additions to this collection are the 7.5 x 30cm and 6.5 x 20cm brick formats; through a comprehensive colour study, these pieces have achieved a natural-looking perfection. Timeless new designs with smooth finishes, developed for modern spaces with a Mediterranean touch.
Coverlam opts for Naturalness and Elegance
Always at the forefront of the latest ceramic trends, the large format, ultra-thin Coverlam and Coverlam Top launch new collections that navigate the line between the elegance of the most groundbreaking marbles and the natural energy of stones such as granite or porphyry.
Collections such as Ankara, Saint Denis and Tivoli add to the decorative possibilities on offer in the Coverlam catalogue, while the new Corinto and Imperial series take the grandeur of marble to a new level thanks to the launch of the Infinity version in both collections.
Coverlam’s exclusive Infinity format creates a sequence through 4 porcelain slabs of 1200x2600mm, which generate great vibrancy thanks to the continuity of veining across them.
Naturalness is the central theme of the new collections launched under Coverlam Top, a line dedicated exclusively to porcelain countertops. The current demand for simpler, more comfortable kitchen spaces finds new inspiration in the launch of the Pórfido and Viella collections, whose graphically rich designs inspired by natural stone are sure to delight architects and interior designers.
Make sure you visit our website to find out about all the new Grespania and Coverlam products for the 20/21 season.